Adobe provides Online Business Optimization through an Online Marketing Suite that enables marketers to unleash the power of their customer data to optimize ad spend and conversion while delivering customers relevant, personalized experiences. The Suite allows marketers to increase the efficiency of marketing processes, and spend marketing dollars more efficiently for maximum ROI.
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Yesterday, 15th of September 2009, Adobe announced the acquisition of Omniture. I guess that Adobe is well known and if you don’t know to much about Omniture, this is a short description:
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives.
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