Adobe provides Online Business Optimization through an Online Marketing Suite that enables marketers to unleash the power of their customer data to optimize ad spend and conversion while delivering customers relevant, personalized experiences. The Suite allows marketers to increase the efficiency of marketing processes, and spend marketing dollars more efficiently for maximum ROI.

To read more about Adobe Online Marketing Suite please vizit this link: www.omniture.com/en/products/online_marketing_suite. Basicaly, there are a lots of tools that help marketing people to take decisions based on online visibility and interactivity.

Since last November I was involved in developing extension for Adobe products that will help marketers and developers to instrument web sites and web based application for SiteCatalyst and Test&Target. Flash Pro and Dreamweaver extensions are developed in Flex, those are communicating to base products using JS API. (I will put a post, next month, about how to create an extension in Flex for Adobe products.)

Recently was lunch an update of all extension. You can download those extensions from here: www.adobe.com/products/creativesuite/omniture/.

A few words about extension taken from their website:

Adobe SiteCatalyst Extensions for Adobe Flash Professional and Adobe Flash Builder

• Optimize customer experiences based on real-time analytics without implementing complicated tags
• Measure, analyze and optimize integrated data from all online initiatives to inform decisions and improve marketing ROI
• Gain efficiencies by incorporating content tagging as an integral part of the content-creation process
• Create a streamlined workflow where designers, developers and marketers can embrace a cohesive design, measurement and optimization strategy

Adobe Test&Target Extensions for Adobe Flash Professional and Adobe Dreamweaver

• Optimize the ROI of marketing campaigns to provide more relevant, engaging customer experiences
• Employ testing and targeting strategies identify which video, Web page, promo or digital assets perform best and deliver relevant content
• Gain efficiencies by creating regions for dynamic content as an integral part of the content-creation process
• Create a streamlined workflow where designers, developers and marketers embrace a optimization strategy

A demo video it’s also available on Adobe TV site and embedded  here: