Yesterday, 15th of September 2009, Adobe announced the acquisition of Omniture. I guess that Adobe is well known and if you don’t know to much about Omniture, this is a short description:

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives.

For short the combined company will deliver comprehensive solutions for creation, delivery and optimization of content and applications.

The combination of the two companies will increase the value Adobe delivers to customers. For designers, developers and online marketers, an integrated workflow — with optimization capabilities embedded in the creation tools — will streamline the creation and delivery of relevant content and applications. This optimization will enable advertisers, advertising agencies, publishers and e-tailers to achieve greater ROI from their digital media investments and improve their end users’ experiences.

The transaction value is estimated at $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash.

Omniture’s CEO, Josh James, will join Adobe as senior vice president of the new business unit, reporting to Adobe’s president and CEO, Shantanu Narayen.

The role of Omniture in Adobe Inc will be to analyze, optimize and to make a greater ROI available to clients.

Read more:
http://www.adobe.com/aboutadobe/invrelations/adobeandomniture.html
http://www.omniture.com/press/777
http://finance.yahoo.com/news/Adobe-to-Acquire-bw-2405624912.html?x=0&.v=1
http://www.adobe.com/aboutadobe/invrelations/pdfs/AdobeOmnitureFactSheetFinal.pdf
http://www.watchingwebsites.com/archives/omniture-and-adobe-what-it-means
http://www.watchingwebsites.com/archives/the-adobe-and-omniture-acquisition-some-predictions
http://myadobe.ro/2009/09/15/adobe-cumpara-omniture/ (Romanian language)