Many of you may already know about the rebranding of Flex Builder. It will no longer be named Flex Builder but Flash Builder. Adobe took this action in order to make the Flash name (and platform) a stronger one. Flex will not disappear but it will remain as framework. Neither Flash IDE. I know many of you have questions. This is what I found on Lee Brimelow blog…

Flash IDE will be discontinued?
Of course not. Flash authoring will continue to be the premiere tool for design and animation for the Flash Platform.

Confusion when talking about Flex?
People should understant that Flex is an ActionScript framework for creating RIAs and that is not changing. This will make Flex brand more solid and understandable.

Why not earlier?
Flex Builder was created to easy the creation of Flex framework projects. Over the years massive amount of people is using it for their pure ActionScript work.

Will Flash Builder still be based on Eclipse?
Yes it will continue to be an Eclipse-based product.

Too much tools for creating Flash content?
Animators and designers are used to the Flash IDE and like its focus on creating completely custom Flash experiences. Flash and Flex developers generally do not like spending their time in the Flash IDE and prefer to be in a powerful code-centric environment like Eclipse.

Flex SDK?
It will not be renamed.

These are from Lee Brimelow post. You can read more over there.

In my opinion this is a good movement and by doing this Adobe will make many aware of the link between Flash and Flex, and that Flex is a framework on top of Flash platform.